What is the easiest way to learn and create product explainer videos?

Question

Pranab Buragohain · Accepted Answer

Loom? I also like using this free Chrome extension called "usebubbles"

Charlotte Allen · Answer

I personally use Loom

Answer

Try using tools like Canva or Adobe Spark to create explainer videos. They have templates and are beginner-friendly

Adam Kershner · Answer

For product tutorial videos:

You can get on Loom and record yourself going through the product while explaining it!

Product vision / value proposition
As for showing the vision of what a product can do, that just requires some creativity and scripting. It may help to refer to the classic storytelling structure

1. (trend) big relevant change in your industry
2. (obstacles) specific problems people face 
3. (wins & losses) what people are missing out on by not hopping on (w/ stats)
4. (promised land) what people stand to achieve with your solution / where they can go
5. (super powers) key features that help them achieve it (finally you talk about product) 
6. CTA

That's the basic framework I use to create content that gets people excited about a solution. None of this stuff is easy!

Yavuz Tunc Emran · Answer

Are you asking about the content or the tools to make this happen?

Ayush Agrawal · Answer

@tunc_emran Tools precisely.

Ayush Agrawal · Answer

@pranabgohain Loom is great if you already have a product and just explaining it how to use. How about a video for showing your vision that what your product can do ? A animated kind of video iykwim

Salma Mayorquin · Answer

Some interesting suggestions! We just finished ours using iMovie. Check out the link: https://www.youtube.com/watch?v=7SMySnRRTew

Mehdi Rifai · Answer

Screen Run is the one I use lately and I love it

What is the easiest way to learn and create product explainer videos?

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