What is the main reason for e-commerce failures?
Md Mazharul Islam
5 replies
My opinion:
- Lack of basic business knowledge.
- There is no specialization and pronounced individuality.
- Weak SEO or its complete absence.
Please share your opinion in the comment section.
Replies
Suhas Bhat@socialbhat
Arrogant founders who don't listen to peers.
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Lack of listening the customers.
Marketing and good product / service explanatory videos.
-Constant payment issues.
-Lack of cross references to trace back the payments.
-Not following up between the purchase process and the moment. when customers receive their goods.
-Prices updates (showing a price when it's actually gone up but it was never updated).
I can think of many others. The main course of action here would be to offer customers/buyers the assurance that their money is safe and that they will not regret purchasing from you. If you do it right, they will even recommend your products with others.
The first reason is simple: lack of investment in a good website hosting, professional design, and solid marketing all lead to ecommerce failure. You need a plan for where to invest to get the best ROI in the early days