What is the right platform to promote dev tools?

Question

Suggestions on building the Dev tool GTM.

flo merian · Accepted Answer

@varunvarma91 hey Varun 👋 I've spent the last year working in a developer tool, experimenting with various channels. Here's what worked best from my experience:

- Product Hunt; // read this blog post by @ronak_ganatra1
- Hacker News; // read this Discussion for insights
- TechCrunch;

I experimented with more channels — publications, subreddits, communities — and recently open-sourced this repository of awesome places to promote dev tools. hope it helps!

Jing Gu · Answer

Let your audience lead the way and go where developer hang out. That's it, that's is the first principal of marketing. Appear where your target audience spends their time, and if you don't have unlimited funds, get specific.

For example, does your dev tool solve a problem with database management? Go to the right subreddits, discord channels, podcasts, newsletters, publications, etc and put your product and content on those channels. Or does your dev tool solve a UX problem? Go to the subset of subreddits, etc where folks who care about UX problems hang out.

Johannes · Answer

I would say Hacker News

Uma Venugopal · Answer

Reddit, discord.

Satish Kumar · Answer

Linkedin, Reddit, Blind

flo merian · Answer

@johannesplayground out of curiosity -- do you have any good resources on HN best practices?

What is the right platform to promote dev tools?

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