What’s the best gamification you’ve seen in a B2B product?

Question

I want to gamify my product as much as possible over the coming years, as I want it to not only get things done and add tremendous value, but be super fun to use. So I’m wondering, what’s your favourite way you’ve seen a product be gamified?

Ps I know the most important thing is that it works and does what it’s supposed to, but I want to make my users work day more fun as well.

Calvin Woo · Accepted Answer

I might be stretching the definition of gamification, but I think the slot machine analogy works well for communication tools like email and Slack. Seeing a notification and reading the message is like "pulling the handle". I get a dopamine hit from anticipating an uncertain outcome and seeing it resolved.

The notification count is also a type of score. It's satisfying to see that number go down and get to zero.

Johnberg Arslan · Answer

There is an app called YemekSepeti in Turkey where you can earn points by ordering food and points allow you to get discounts. There are different discount levels based on the magnitude of the order.

Daniel Zaitzow · Answer

Not sure about B2B but the one I love the most is https://brilliant.org/ - they make learning really fun but it still feels clean and minimalistic from a design perspective. I also think PH has done a really great job to get all of us pretty bought into point/streaks/badges that increase your authority on the platform. Giving weight to your contributions at a macro level is a cool approach.

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Alex Sutherland · Answer

@johnberg love it, earning points and badges that actually have a purpose/value is great. Keen to implement this

Laura Timme · Answer

@jani_humza HubSpot has strategically integrated gamification elements into its marketing platform https://signaturedetailers.com/ to foster user engagement and drive motivation. Users can earn badges and rewards by successfully completing various tasks including training modules and certifications. This innovative approach not only enhances the learning experience but also incentivizes users to achieve their marketing goals more effectively...

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jani humza · Answer

HubSpot incorporates gamification within its marketing platform https://advancedcardetailing.com/ to motivate users to complete tasks and achieve marketing goals. They offer badges and rewards for completing training modules, certifications, and other educational content.

Alex Sutherland · Answer

@john_milton_ big fan of their overall experience, even just their onboarding into each area of the platform feels just like progressing in a game. One of the best examples, thanks!

Alex Sutherland · Answer

@haris_morris leaderboards are powerful - I can think of some exciting ways to implement this in PartnerVerse, thanks for sharing!

What’s the best gamification you’ve seen in a B2B product?

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