What's the biggest pivot you’ve made while building your product?

Question

What’s the biggest pivot you’ve made, and how did it change your product? Describe what drove you decision to pivot and the outcomes you saw afterward.

Luo Baishun · Accepted Answer

We changed HeyForm to open source, which breathed new life into the product.

Sergey Koshevoy · Answer

One of the biggest pivots I’ve made was shifting from a feature-driven product to a user-centric solution. Initially, I was focused on adding as many features as possible, thinking that more options would attract a broader audience. But as feedback started coming in, it became clear that users were overwhelmed and wanted simplicity and ease of use over a range of features.

This led to a major pivot: re-evaluating every feature to understand its real value and focusing on the core functionality that directly addressed the users’ needs. We ended up removing or consolidating many features, redesigning the UI for clarity, and emphasizing usability over versatility.

Laura White · Answer

We had to change our core feature after realizing that the initial one didn't actually solve the problem the way we thought.

What's the biggest pivot you’ve made while building your product?

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