What's the most underrated SaaS metric you like to follow?

Question

Hiya Chaplot · Accepted Answer

@kostyabolsh what has been the most frequent resoan for refunds for you?

Kostya Bolshukhin · Answer

Refunds %

Sahil Patel · Answer

Customer interest or acquisition: Number of leads/MQLs

Customer Engagement: % of Active users

Churn: Churn rate/refunds

The basics: NPS, MRR, LTV etc

Smit Dholakiya · Answer

Customer lifetime value (LTV)

Replies