What's the weirdest marketing idea you've ever tried that actually worked?

We once sent out personalized hand-written letters to potential customers with quirky doodles and jokes. It was unconventional, but it generated a lot of buzz and significantly boosted our engagement rates!

Influencer marketing. Never tried it until my last product, Selftalk.ing. It actually ended up giving a huge boost!

We gave Juptirr AI a shot on a faceless YouTube channel. At first, I was a bit skeptical because the creator was using a girl's name in the email, and then I found out he was Indian. Plus, the channel had only 4-5k subscribers. But his the videos were getting about 10k views on average, so we decided to go for it. And guess what? We got loads of paid users from it! This guy is now our top affiliate partner, which is wild considering we didn’t even prefer channels without a face. Looks like the idea that you need to show your face to build trust is starting to crumble.

The weirdest marketing idea that surprisingly worked was dressing up as a giant inflatable mascot and handing out flyers on rollerblades - people couldn't resist taking one! Sometimes you gotta roll with the unconventional to stand out in the marketing jungle, right?

As a marketer, I believe you must have tried several ideas just to make your product get to that particular reach and engagement. Every idea seems weird till it works.

I once created a series of bizarre 'unboxing' videos for our SaaS product, acting like it was a physical item. People were so confused yet intrigued that it actually drove a ton of traffic to our site! Sometimes the most out-there ideas are the most memorable.

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