What's Your First Stop While Checking Out A Product?

Okay, fellow Hunters, here's a question: What is the first thing you look for when you visit the website of a product/startup that interests you? Right now, I go straight for the "Pricing" Tab. For me, at the professional phase I am in, I would rather first understand whether I can afford it or not, before going into the other details. Also, I love products that offer a free plan. Not 5 or 7 days free, but one that has a limited usage free plan forever every month. How about you?