What’s your opinion on using GIFs or videos in email marketing?

I think gifs are great. They convey so much, and its easy to digest @paxton_adonis

GIFs are the punctuation of the internet. Its all about tone, emotions, and reactions!

GIFs are an easy way to make emails interactive and keep readers's attention while keeping the email size small. 10/10 recommend!

Both can be effective, but try to be mindful about file size as videos or even gifs that are too large can slow loadtimes, causing clipping, and overall have an adverse affect on deliverability.

Hey @paxton_adonis videos might slow down emails, but that's why gifs are great. It catches attention without causing it to be slow. It's a win-win.