What strategies do you typically use to create excitement before a launch?

We use a slightly different approach. It's not about creating excitement, but rather effectively highlighting the product's features to address the customers' pain points☺️

I create excitement by teasing features, sharing sneak peeks, building anticipation through email campaigns and social media, and offering exclusive early access or discounts. Engaging content and countdowns also help keep the buzz alive.

I love this question. I think the best part is finding a likeminded community in apps like this and just having an organic exchange of insights about everything from what is broken to what we want to see next in the industry. Curious about what anybody thinks about AI being used in sales? Is it a positive or a negative thing? And why?