What trends in consumer behavior should marketers be aware of in 2024?

Question

Eithiriel DeMerè | Language-Market Fit · Accepted Answer

Conversational commerce.

Silas Reeve Blackburn · Answer

Same here, would love to hear insights on shifts in consumer behavior going into 2024. I know conversational commerce and social commerce are on the rise. And with the generative AI boom, consumers may expect even more personalized, engaging digital experiences. Keen to learn what other trends marketers should have on their radar!

Janak Patel · Answer

Marketers should watch for trends in personalized experiences, sustainability, social commerce, and a preference for authentic, ethical brands.

Rahul Parmar · Answer

@nikkielizdemere Absolutely, conversational commerce is key as consumers now prefer real-time, personalized shopping via chat and voice assistants.

Rahul Parmar · Answer

@silasreeveblackburn Totally agree! Conversational and social commerce are key. The rise of generative AI is pushing personalization and immersive digital experiences even further. Excited to see what other trends emerge!

Answer

Increased use of AI for customer service, personalized recommendations, and streamlined shopping experiences is becoming the norm.

What trends in consumer behavior should marketers be aware of in 2024?

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