When the CMO stands up - everyone in the room is a marketer.

The CMO is the one role in the c-suite that turns over with the highest frequency - particularly for the points you listed above. But one that you completely missed. When the CEO stands up - everyone listens - she knows the most about the business. When the CFO stands up - everyone listens - she knows everything about our financial position When the CIO stands up - everyone listens - he's the smartest tech guy in the company When the CRO stands up - everyone listens - she drives all the sales When the CMO stands up - everyone in the room is a marketer. Even the conversations we have where a "marketing degree" is not as valuable as it once was still creates the problem that the CMO is the person who is most often disputed or challenged on what they do. It's the hardest job in any business - not even close. Would you agree ?