Whew! Finally the launch is done.. but what next?

Question

We recently launched a new Zixflow marketing and are eager to hear your insights on effective post-launch strategies. 
* What are the key steps you take after launching a SaaS product to ensure its success and growth? 
* How do you gather and prioritize user feedback post-launch? 
* What post-launch marketing tactics have worked best for you to maintain momentum?

Do let me know your thoughts and insights because most products don't work on the post launch strategies so I'd love to hear from you what next.

Luka Brzin · Accepted Answer

Hey, we launched on the 3rd of July and here is what we've been doing since:

1. Talking to users and fixing problems (bugs) they come across while using our product.
2. Having 1:1 sessions with a couple of users to test the simplicity of the product and see what works and what doesn't in regards to buttons, text bracets and copywriting.
3. Posting in channels like Hackernews, Indiehackers, Reddit and gathering feedback about our product (pros, cons) as well as marketing through the same channels.
4. B2C marketing via social media (Ig, TikTok, X, LinkedIn, Threads)
5. Having some time off with the team because we deserve it after 5 months of continous effort (working 7 days a week, 10 hours per day) - THIS IS REALLY IMPORTANT!

If you have any more questions feel free to contact me on any other platform and we can talk 1:1 :)

Sadam Ansari · Answer

Continue promoting with content marketing, social media

Gurkaran Singh · Answer

Well, now that the rocket has launched, it's time to navigate the post-launch cosmos! After liftoff, I typically focus on nurturing user feedback like a gardener tending to prized orchids and use data insights like a compass to steer growth. As for post-launch marketing, I've found that keeping the momentum rolling is like riding a tech-savvy dragon - thrilling, strategic, and occasionally fiery! 🚀🌌

Sen William · Answer

Next, focus on gathering user feedback to identify any issues or areas for improvement.

Answer

Well first CONGRATULATION, Sajin. You're awesome. Hope people like your product!

Answer

After launching a SaaS product, focus on gathering user feedback to address any issues quickly. Prioritize improvements based on the feedback to enhance the product.

Answer

Based on feedback and data, plan any necessary updates or enhancements to improve the product.

Answer

Congrats on the launch! Post-launch, my top priorities are: 1) Gather user feedback ASAP - send surveys, do interviews, analyze usage data to ID issues & opportunities. 2) Keep marketing momentum - case studies, webinars, partner promos, etc. to attract new users. 3) Rapid iteration based on feedback - prioritize high-impact fixes & new features to boost retention. 4) Scale customer success to make sure new users are getting value. It's a sprint from launch to finding product-market fit! Hope this helps, keen to hear other insights too.

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Adjust your marketing strategies based on the initial response to target new audiences and increase visibility.

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Track key metrics like user engagement and retention

Thomas Harper · Answer

Use surveys and direct user interviews to collect feedback. Prioritize based on impact and frequency

Marina Morris · Answer

Post-launch, keep engaging with users through surveys and support channels to collect their thoughts and issues.

Answer

@luka_brzin that's awesome, congrats on the launch on July 3rd!  It sounds like you've been incredibly busy since then, and it's great to see you're prioritizing both user feedback and taking care of your team.

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Sharing success stories and case studies can help keep interest high.

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@thestarkster You're right, the launch is just the beginning! Now it's all about listening to users and making smart adjustments. Keeping up the post-launch momentum is crucial, and it definitely feels like a thrilling, strategic ride. Excited for the challenges and opportunities ahead!

Whew! Finally the launch is done.. but what next?

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