Which of the following strategies has improved your lead generation efforts the most?
Rebecca Matias
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Monalisa Sethi@monalisa_sethi
I don't see any options. Will try to answer the question though.
My answer is: it depends on what stage your company is in. It will move from more outbound to more inbound as you scale up. Also, as your company scales, your efforts will become more organic.
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AI-driven marketing has really improved my lead generation! It helps analyze data predict trends making targeting more effective.
It really depends on your company's stage and focus. Early on, outbound strategies like cold emails, LinkedIn outreach, etc. can generate quick wins. As you grow, inbound becomes key - great content, SEO, referral programs, ads. And with scale, leads start coming more organically through word-of-mouth, brand awareness. Nail the basics first, then layer on what fits your ICP best.