Which social media channel do you think is the best one to increase brand awareness?
Burak SERPEN
99 replies
💼 Social media is very efficient in raising awareness about your business and its products/services...
📱 Even though each has various supporting features, which social media channel is the best for an all-in-one brand awareness strategy?
💬 Feel free to share your best social media marketing tips for these channels in the comments!
Don't forget to analyze your social media comments with Socialays 🧡
Replies
Chris Watson@excellentweb_australia
To increase your brand awareness, it is important to be active and engage with your audience.
Twitter is best for B2B and B2C
LinkedIn is for B2B
Instagram is best for taking your brand to your customer's eye and the same goes for Youtube.
If you properly plan Instagram and LinkedIn content, it will help you create the audience which you want.
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@excellentweb_australia Wow... Take note kids! Thank you for your comment Chris, I really appreciate your support. Btw, have you ever checked Socialays's upcoming page on PH?
PHPRunner
I guess it highly depends on the product. For B2B products, obviously, LinkedIn.
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@sergey_kornilov1 It seems LinkedIn stans are everywhere 😂 Btw, have you ever checked our upcoming page on PH?
Hi Burak, i think linkedin and twitter :) .
Well, that highly depends on what your brand is, who is it for and what are you aiming to achieve.
For B2C brands, products or services alike, I'd say TikTok and Instagram are great. Thought, I must admit I'm not a fan of either.
For B2B, LinkedIn is my #1 choice. I've seen it work wonders.
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@katyaveremeichik LinkedIn stan since day #1!! I think it has enormous opportunities for every business out there... Btw, have you ever checked our upcoming page on PH?
Linkedin is #1 social media platforms for professionals other platforms are full with spammers and contents for timepass but linkedin is managing still his quality.
I will recommend and go with Linkedin.
Retable
I think it depends on your target audience. LinkedIn is really important if your product is B2B. But if you are targeting a more niche B2C audience, the importance of Twitter is inevitable.
Instagram is very important if your B2C audience is larger and you have a product that you can reach to them visually.
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@arzuozkan I absolutely agree! 🙌 Social media channel selection should be done carefully according to the target audience. 🤝
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SocialBoat
I would say depends on the target audience. All platforms hold strong value proposition in brand building
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@rahul_2992 Definitely agree!! Each platform has its own strengths and opportunities, especially in the ''marketing'' context.
Delphi — Digital Clone Studio
From my perspective, I think that the best social media channel to increase brand awareness is Twitter. It has the ability to reach a large audience quickly and easily - virality and personality is key.
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@philipsnyder If your consideration is ''going viral with content'', what do you think about TikTok?
Delphi — Digital Clone Studio
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@philipsnyder Lately been trying TikTok and I should say that it seems very promising... 😂 Feel free to check out Socialays on TikTok! 🧡
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@philipsnyder Btw, feel free to support our upcoming page on PH! https://www.producthunt.com/upco...
Flex-Worthy Templates
I'm surprised how LinkedIn is winning here
I think that Instagram is the best social media channel to increase brand awareness. Instagram is all about visuals, so it's a great place to put your brand's best foot forward. Plus, it's a good way to show off your products and services
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@poojalahoti Definitely agree! But with the latest algorithms, I think Instagram is having some difficulties from the user perspective... Btw, have you ever analyzed your social media comments with Socialays? Feel free to check out Socialays's upcoming page on PH 🙌
@brksrpn Sure, I'll give it a try. i've subscribed to your upcoming page. Would appreciate your support too :-) https://www.producthunt.com/upco...
While different platforms work depending on what business you do, I'm definitely a fan of Twitter. Not as hard to build an audience, compared to Facebook and Instagram.
Also, if you're an e-commerce business in the US, definitely give Tiktok a try!
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@shivam_thiagarajan Lately been trying TikTok and I should say that it seems very promising... 😂 Feel free to check out Socialays on TikTok! 🧡
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@shivam_thiagarajan Don't forget to check out our upcoming page on PH!
It all comes down to your target audience and where they 'hang out'. For us, LinkedIn turned out to be the best option to increase brand awareness.
Twitter!
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@anoirhoumou Going to reconsider that in a few months... Due to the reasons that we all know 😂
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@anoirhoumou @excellentweb_australia Btw, feel free to support our upcoming page on PH! https://www.producthunt.com/upco...
Each of these social media platforms work differently for different products. My favorite would be LinkedIn though.
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@satish_kumar_veluri LinkedIn is my favorite too! 🙌 I think it's the most appropriate one for brand awareness...
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@satish_kumar_veluri @bonnie_barrett Btw, feel free to support our upcoming page on PH! https://www.producthunt.com/upco...
Linkedin?
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@shivi_goel LinkedIn stan since day #1!! Btw, have you ever checked our upcoming page on PH? https://www.producthunt.com/upco...
Linkedin for us - but our customer base is SMB so it's the best channel. Depends on who you're raising awareness with.
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@liz_obee Btw, feel free to support our upcoming page on PH! https://www.producthunt.com/upco...
@brksrpn would you consider Product Hunt as a social platform? We've just launched Vouch today (https://www.producthunt.com/post...) and even after an hour, it's delivering pretty impressive results for our awareness!
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@liz_obee Upvoted 🚀🚀 Feel free to support our upcoming page on PH! https://www.producthunt.com/upco...
Depends on brand offering,, lifestyle brand does well on IG. An interesting newsletter will do better on Twitter
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@chetan_natesh Definitely agree!! Each platform has its own supporting features for each product or service...
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@chetan_natesh Btw, feel free to support our upcoming page on PH! https://www.producthunt.com/upco...
My Career Roadmap
Depends on your target audience for sure! ie: specific industry, and whether it's a B2B or B2C audience.