Why isn't your Instagram growing?
Business Marketing with Nika
24 replies
Two reasons for stagnation:
1. It could be because not enough people see your profile.
The solution? Increase traffic.
This is how you can increase traffic:
✅ Interact with others.
✅ Use advertising.
✅ Use all formats.
✅ Use hashtags.
✅ Share with others.
✅ Cooperate with the competition.
✅ Use more channels.
✅ Maintain a relationship with fans.
2. The second strategy
Optimize your conversion. The ideal conversion rate is 20-30% and is calculated as follows:
(A/B) * 100 = C %
A = number of followers (in 30 days)
B = profile visits (in 30 days)
C = conversion ratio. in %
Tips to increase:
✅ Optimization of the profile photo.
✅ Keyword in the title.
✅ Profile category.
✅ Short and strong name @handle.
✅ Highlight optimization.
✅ Call to action in BIO.
✅ Adjusted feed.
Replies
Rahul@c99rahul
I would also add inconsistent posting to the reasons for not growing, I'm currently experiencing the same. Great coverage and solutions, Nika.
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Hi @busmark_w_nika, I don't really have a strategy I guess, but I try to post whenever I get time. Since I post about coding, web development, etc., I have to have something creative to share like an infographic, which requires time. What do you suggest?
@busmark_w_nika That's a better way to approach it, Nika. It never occurred to me to consider live streaming because I have to handle multiple tasks in my work. However, the YouTube idea sounds perfect to me. Thanks a lot for taking the time and sharing your thoughts.
Hunted Space
Great advice, helpful as always Nika :)
If you're struggling to grow your Instagram following, it's important to take a step back and evaluate your current strategies. Are you posting consistently and engaging with your followers? Are you using effective hashtags and making use of all the features Instagram has to offer? By making adjustments and trying new approaches, you can increase your engagement and attract new followers.
@shaur_ul_asar Hashtags are completely overrated in most cases and have a spammy touch these days. I see that hashtags doesn't work anymore for your specific industry, but for others pretty well. I have an eCommerce brand for sustainable vacation wear. Fashion hashtags won't work. But hashtags towards vacation work pretty well.
@shaur_ul_asar @busmark_w_nika do you have a creator account? Because what I see for business profiles is that it does not really work in most cases.
Following these things is still not giving us success.
Because I'm not on instagram :)
Maybe I should start growing it haha
@busmark_w_nika Mostly twitter, Indiehackers, and product hunt, with a bit of reddit too
I'm @therealetch on twitter :)
Great advice! Thanks Nika :)
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Social Champ
Can you guide something about Twitter as I get banned every other week and my audience is not increasing there
Social Champ
@matthias_strafinger @busmark_w_nika It seems like living in someone else's house as he do what ever he feels too
AAAAhhhh. i feel like this is shared for me specifically.
kindly assist on how can i increase my instagram audience being an introvert😅😅
Hi Nika,
thanks for comment.
Some input from my side:
What is your goal? Just a large number of followers doesn't get you anywhere. As always you need a thriving community.
The biggest question you need to ask yourself is "Why should someone follow you?". If you just showcase your product on Instagram all the time and try to sell. This won't work. You need content that creates value for your community (engaging, entertaining, educating, etc.).
Coming back to the point of growing the community. Amongst various placements, it is rather difficult to have reach beyond your follower base organically. Only one I see that works pretty well currently is reels.
Concerning your conversion rate calculation. I guess you mean A=number of new followers, right?
What formats drive the most traffic generally? Also, do hashtags still work and is there a sweet spot to how many one should use within Feed, Reels, even stories? With all that is going on with TikTok, I really need to create/build up my businesses IG.
Nice! Thanks for sharing.
Thank you for all the tips these are great, look forward to trying to implement!
B2Metric
Thanks for sharing!