Why tech founders suck at marketing...

Imagine you walk up to a stranger in a park: 'I have a product to help you increase your productivity by 10%...Do you want to buy it?' How will the people respond when you ask this? Most of them will walk away or say NO Not to mention you'll lose their respect and your reputation in the process... Let me explain why you wouldn't be able to sell anyone randomly on the street: You cannot sell to anyone... You need to first nurture them. Provide value. Build rapport and trust For your SaaS: You can build automated email flows for: - nurturing - building trust - providing value So 2 months later when you ask them to upgrade, they'll happily do so