Why Would a Business Want to Rebrand?

Question

Why do you think a business should want to rebrand? Because there are so many large companies out there to day that changes their logo every time a trend blows off the internet.

Kostya Bolshukhin · Accepted Answer

"When you’re an early-stage company, you do a lot of things in a 'scrappy' way.

But as you grow, you need to optimize for growth. That means improving everything, including branding and assets.

For larger companies, this can be a way to stay relevant.

Amelia Rose Thornton · Answer

Rebranding can be a good idea if the current brand image is outdated, confusing, or not resonating with the target audience anymore. It's also worth considering if the company is entering new markets, merging with another business, or repositioning itself. But rebranding just to chase the latest design trends without a clear strategic reason is usually not advisable. The brand should reflect the company's core identity and values.

Why Would a Business Want to Rebrand?

Replies