Would this launch video have worked with the community here?
Matthew Reid
3 replies
I made an over the top cinematic video for my product launch but switched it to a "safe" one at the last minute. Do you think this would have worked with the community here?
https://twitter.com/Matthew_Reid/status/1619983858773917696
Replies
Vinay@ivinay
Layerpath
I took the time to check out 300+ Golden Kitty Awards 2022 nominees with videos on their launch page. From the data & insights - the makers and community prefer a "Show, Don't Tell" approach. I recommend mixing storytelling (20% - cinematic/animation) and the product in live motion (80% - screen recording/demo).
You can check my profile or Twitter for the GKA 2022 Video Report.
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Sticky - Your notes in the browser
Would be good to get 0:37-0.41 as the first shot, it will put things in perspective to make it interesting to watch the whole. When you start generic narration, it is too generic for people to hold on past 20 seconds
FAM - Social Finance
I would at least raise the voice over volume, because it’s low during the ‘epic season’ it takes away from the product content :)