Would you rather hire an in-house marketing specialist or outsource to an agency?

Depends on budget and needs. In-house for long-term strategy, agency for specialized expertise.

Depends on your situation. In-house if you have consistent ongoing needs and want someone dedicated to understanding your brand. Agency if you have project-based needs or want specialized skills you don't have in-house. Hiring in-house gives you more control but an agency offers flexibility.