Your customers are your best copywriter. But if you ask the right questions 👇

I've prepared my favorite customer interview questions you should ask to improve your messaging and copywriting. 1. What problems were you trying to solve when you first looked for [product]? 2. Where did you first hear about [product]? 3. When it comes to [product], what is your #1 goal? 4. How were you solving the problem before using [product]? What was frustrating to you? 5. What attracted you to [product]? 6. What objections did you have when considering [product]? 7. What convinced you to give [product] a try? 8. How has our product changed your job and daily routine? 9. What can you do after getting [product] that you could not before? 10. How would you describe [product] to your colleagues? 11. What tools did you consider? 12. What made you choose [product] over our competitors? 13. Is it clear who this product is for and what it does? 14. What are your top 3 questions about [product]? 15. What information were you looking for and couldn’t find on our website? 16. If you could no longer use [product], what would you do? 17. What are the main business results you've received? 18. Do you have any numbers (sales, efficiency) you can share? 19. What have you been able to do with the time, money, and resources you've saved? 20. Could we use your quotes as a testimonial?