Perspective - Pitches and proposals
p/perspective-pitches-and-proposals
How agencies write proposals and respond to pitches
Jon Darke
Perspective FM #22 - Selling the value of design — How to communicate the value your design process can bring
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Jon Darke
This week Jon is joined by Dan to talk about how sell the value of the design process to clients. If you’re working with clients who don’t understand the value of design or simply don’t have any experience working with a design team, how do you communicate the value your design process can bring? The benefit of doing this well can mean: • the project will run better • the communication is easier • the decisions you make are understood and respected • everyone enjoys the process • the end result is likely to be more successful