Jon is joined today by Anna McLoughlin of Inkspiller. Inkspiller are a copy and brand strategy consultancy helping businesses find their inner voice and communicate to the world. Anna works mostly with creative companies - helping agencies to find their voice and communicate what makes them different. Anna recently took Every Interaction through this process and the result was a new content strategy that led a revamp of their website. In this episode they cover: - Create companies and how they struggle to communicate what they do effectively to clients - Making your agency stand out and getting your key differentiators across - How Every Interaction worked with Anna to update their messaging and website copy - Anna’s workshop and the exercises she undertakes - Working with different sized businesses - Creating a company brand handbook - Why should someone hire you over another agency?