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Marketing Budgets 2020 — Research on budgets and effectiveness of marketing channels.
The report is based on a survey of almost 300 agency and company marketers. It provides unique insights on how companies allocate their marketing budgets accross channels and initiatives.
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What is your methodology?
How did you acquire respondants?
What is their demographic -- age, age of company, region/country, etc.?
Did you ask about competition, market size, growth opportunities?
Any questions about their industry, product or service (e.g. average price)?
Finally, how did you come up with a value of $290?
“Half the money I spend on advertising is wasted – the trouble is, I don’t know which half.”
(c) John Wanamaker, US department store merchant
Every marketer is familiar with this famous quote by John Wanamaker, who said it 100 years ago. And it still makes sense, unfortunately.
Although modern marketing professionals are armed with a variety of tools to analyze their activities across any channels or media type, most of them still struggle to show a clear path from marketing tactics to ROI.
Growth Marketing Stage designed Marketing Budgets report to help marketers make better decisions when they create their marketing budgets for 2020.
It is based on a survey of almost 300 company and agency marketers.
You can download it for free.
Thanks for sharing! Already downloaded a report and can't wait to deep dive into it.
Just had my free copy! A lot of insights. Excellent book for marketers, allocate your budget wisely.
@yanay_prop thanks for your feedback! What did you expect and how this can be improved?
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