Content Marketing Playbook

Built from 12 years and 83,232,485 visits. By Hiten Shah.

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I fell in love with content marketing and search engine optimization (SEO) a decade ago. Truthfully, I found SEO out of necessity. At my first company, we desperately needed to increase our top-of-funnel awareness, but customer acquisition costs were stubbornly high, given our industry.

Nate Matherson CEO at Positional

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