We’ve been using RainBarrel to help create custom, location-based audiences for our advertising clients for several years now. We see that these audiences are more relevant, more engaged, and typically convert better than when compared to other audience segments. It is a fantastic tool for honing in on target audiences that may not be available on other platforms. Our clients appreciate the affordable cost and the flexibility to update and customize these audiences as needed. As Rainbarrel is very customizable, we've used it with clients from across industries, including housing, retail, and education.