Deploy Empathy is one of the best - no, scratch it- it is The Best - book on customer interviews I’ve ever read.
If you’ve never done it before you’ll start running interviews like a pro right after gobbling up the pages in one breath.
If you’ve done it - still read it. Might find out that you’ve tackled it at a wrong angle.
Can’t sing the praise loud enough for this book. If it was for me, I’d add it to the must read list in every business school and MBA program instead of outdated HBR issues:)
This is an incredibly actionable book. It's instructive, it's clear, and it's very clear that Michele has worked with her (future) readers to turn this into the best possible and most up-to-date book on the market.
Hey Michelle, congratulations on the launch🎉 Wishing you all the best today!
PS: noticed that your website uses the default WordPress favicon, you might consider changing it👍
