When I got my DULO shirt I thought that the lack of ironing would be the best feature for me. I was wrong. That was cool, but the best thing about this shirt is that it feels unbelievably comfortable AND at the same time looks slick and professional. I thing the only thing of comparable comfort I have is a high end pajamas!
Hey I have one of these shirts! It's great - feels amazing and is so comfortable. People end up stroking my arm, which is usually a good thing (no, Dave - leave me alone!).
Mine is in white and it is still a very crisp white after a few washed. I'd like to get a black one now. As I mention above they are not cheap, but I think the price is ok given the quality.