I installed this app recently to gauge how I was preforming against similar stores. I am so glad I got it. I used the information provided to help me target customers more effectively. It was very interesting to see where my spend went on marketing. As a result of the report generated I have changed my marketing strategy and am already reaping rewards.
The app team were responsive and helpful when I had a question.
I highly recommend this app if you are interested in seeing how you are performing against other stores similar to yours and to see if you are spending money wisely on marketing.