So much better than Google Analytics. Allows you to build funnels and see conversion rates at different steps (and you can define what events are part of the funnel, such as clicks and page elements), as well as which channels conversions have come from with different attribution models. All easily selected. And screen recordings and heat maps for more detailed analysis. I've been using it for a few months now and the insights are already saving me lots on marketing expenses as I can see from the data that some channels are not converting.
