Launched on August 27th, 2016
Tried the burger over a year ago for the first time at Impossible HQ, have been very impressed by their execution, marketing, and product.
Hope they manage to get the price point down dramatically so they can actually undercut the cost of ground beef in the US, without compromising the product. That’s the real challenge!
I went hunting for this burger when I read about it somewhere or other. It's hard to find, as many of the listed locations on their site no longer stock it. Delicious product.
