Launch date
Meta AI Studio — Create and chat with AI in Instagram, Messenger & WhatsApp
Launched on August 5th, 2024
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Instagram Broadcast Channels — A new way for creators to deepen connections with followers
Launched on February 17th, 2023
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Instagram Notes — A new way to share on Instagram
Launched on December 14th, 2022
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Instagram Collabs — New way to co-author Feed posts and Reels, many more updates
Launched on October 22nd, 2021
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Greetings Maker — Create Greetings & Invitations on fly.
Launched on March 28th, 2021
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Instagram Reels — A new way to create and discover short videos on Instagram
Launched on August 5th, 2020
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Instagram Shop — Discover and buy products you love, all in one place
Launched on July 17th, 2020
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Guides — A new way to discover recommendations on Instagram
Launched on May 18th, 2020
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Instagram Co-Watching — Scroll Instagram together with friends
Launched on March 24th, 2020
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guady.arroyo — gracias por el hermoso recuerdo !!
Launched on June 12th, 2019
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Dis — AR Discovery & Exploration Game with Rewards
Launched on November 3rd, 2018
•GIPHY Stickers for Instagram Stories — Add fun GIF stickers to any photo or video in your story
Launched on January 27th, 2018
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Direct by Instagram — Instagram's new messaging app
Launched on December 7th, 2017
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Instagram Live with a Friend — Go live with a friend on Instagram
Launched on October 24th, 2017
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Instagram Story Search — Introducing Location and Hashtag Stories on Explore
Launched on May 23rd, 2017
•Face Filters on Instagram Stories — Add augmented reality face filters on Instagram Stories
Launched on May 16th, 2017
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Face Filters and More on Instagram — Introducing Face Filters and More on Instagram
Launched on May 16th, 2017
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Instagram Mobile Site — Use core features of Instagram on their new mobile site
Launched on May 9th, 2017
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Instagram Collections — New Ways to Organize Your Saved Posts
Launched on April 17th, 2017
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Instagram Stickers — Fun Ways to Be Creative in Stories and Direct
Launched on April 13th, 2017
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