I was able to set up a new ad to my Leadpage in about 90 seconds to drive signups for my email list. It was simple to pick through the options without being overwhelmed with all the choices and steps. I didn't have to worry about finding and placing my pixel - that's already handled for me. Although this won't replace FB Ads Manager for the more experienced/advanced marketer, this opens up FB Ads to a lot more people who've been intimidated from running ads before. And more experienced marketers will love quick deployment of ad campaigns as test runs before they scale winning campaigns.
PS/Disclosure - I do work at Leadpages, but I also am a customer and user of this product separately from my role here.