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in currenc context usefulness is very less.One can select any voice to say something. Because this digital voice can't represent the person. Only good usage of product in its current form seems to be useful for fake news or fake voice to fake something etc. so mostly it seems to be negative. However, they can change it to distinguish voices and use it for different reasons.
Instead of focusing on buiding products to help the Fake News era we should focus on how can we increase transparency and keep the truth alive instead of killign it