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Launched on August 1st, 2018
Launched on March 15th, 2018
There are many social channels you can use to engage with your customers - Facebook Messenger, Viber Service Messages etc. Although these channels provide a more personal touch, they are not the most reliable.
Enters the Nexmo Workflows API - it allows you to utilize these social channels, but if message delivery fails, it'll fallback to SMS.