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No software, just a sticker. All of the prestige, all of the drawbacks. A seamless experience across all devices.
With manufacturers across the mobile industry scrambling to put phones out with the iconic top-mounted obstruction, it became clear that this was something all users needed.
A simple sticker. A symbol. A lifestyle.
This is a product we've long waited for but not seen. It might be a sticker but it's so much more. It's a call out to the weird design idiosyncrasies that have not only crept into phone/device design but have now strangely been co-opted by companies who couldn't think for themselves. Notch is a straight up old-fashioned callout; it is the simplest, yet purest way of making a statement that phones purported as luxury devices have gone a step too far with design decisions and need a reality check on how absurd they are.
