Keyrings suck. I routinely take my house key of my ring so I can carry it running, leaving the rest at home. I then obviously have to put it back on, which, for my keyring, is a PITA.
While it's a first world problem for sure, this will make that a lot faster and easier. Convenience alone is worth backing the project and getting an Orbitkey Ring, which I just did.
How often do you change keys on a keyring? Why would you spend any money on a special keyring to use it less than one time a year on average?
If its anything like their other products it will be awesome