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By now, I’ll assume everyone has heard the trope, “data is the new oil”. As someone who actually spent time in the oil and gas industry, I can tell you confidently that this is a terrible analogy. Oil is extremely dangerous, difficult to transport, and you have to burn it to get value. Data is invisible, floats around over wires, and you push buttons on your computer to do math with it.

Barry McCardel CEO and co-founder at Hex

I fell in love with content marketing and search engine optimization (SEO) a decade ago. Truthfully, I found SEO out of necessity. At my first company, we desperately needed to increase our top-of-funnel awareness, but customer acquisition costs were stubbornly high, given our industry.

Nate Matherson CEO at Positional

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