The eCommerce platform for anyone - from solopreneurs and small and medium size businesses. Even many of the enterprises also run their commerce platforms on Shopify due to its simplicity, flexibility, and security for both the merchants and end-users (customers).
I have been an eCommerce analyst and consultant for over a decade and have launched and migrated many online stores on many eCommerce platforms including Shopify, Magento, and WooCommerce; however, Shopify has been a number one choice for me and many of the merchants I work with.
