The 2019 State of Marketing

Your go-to business report for marketing insights

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By now, I’ll assume everyone has heard the trope, “data is the new oil”. As someone who actually spent time in the oil and gas industry, I can tell you confidently that this is a terrible analogy. Oil is extremely dangerous, difficult to transport, and you have to burn it to get value. Data is invisible, floats around over wires, and you push buttons on your computer to do math with it.

Barry McCardel CEO and co-founder at Hex

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