I spent quite a bit of time evaluating small business CRM platforms, but once I found Tubular, it was an easy choice. The platform is easy to use, and has enough features without being bloated. My favorite feature is DNA/lead finder, which autofills contact information and also finds prospect email addresses, and is unheard of at Tubular's price point.
The primary reason I chose Tubular was the customer service. Sean and Chris, the co-founders of the company, are almost always available via instant chat through the app (or on the Tubular website). They are incredibly responsive and helpful, and they take the time to understand individual requirements and objectives. In a space that feels like there are infinite vendors, the two of them provide a personalized customer experience that is unlike any other vendor in the space.