
Launched on October 26th, 2017
The Visual Marketing Index (VMI) is a new Instagram analytics tool that is designed to give you the most comprehensive performance score that’s currently available. All the metrics are benchmarked and scored relative to your size and reach. Get reports on both your brand and your competitors’. All you need is a brand name and a hashtag.
Even when it's only possible to check the report on the screen, the information that I get is rally useful to have a big picture about my brand's Instagram situation. Very recommended.
Definitely, it is a tool that gives you more in depth analysis and control over the Brand Social Media.
Looks like a useful tool, it gives a good overview of a brands performance and I really like the top photo functionality