You can tell that there's a lot of development behind this Slack bot. It's clear that it isn't an MVP that's just out there with a few basic functions and that it needs more work. Emma is out there and she's a really advanced tool with a broad range of intelligence when it comes to helping you out and saving you time when you advertise on Facebook and Instagram. She does predictions, send you well timed overviews and gives you a heads up in good time, not when it's already too late.