A new product design framework ZIZO: Zoom In Zoom Out

Building startups and products from scratch from mobile apps to medical devices allowed me to develop a framework which I use and also work with other makers and builders to build, improve and iterate products. https://medium.com/productschool/a-product-ideation-method-zoom-in-zoom-out-zizo-35c0403a5873 Happy to answer any questions and if you used it in the past to hear your experiences.