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  • Best book about marketing?

    Rayan Zeggari
    7 replies
    Here are a few books of mine that helped learn about the space (alongside real-life experiments): - 100M$ Offers by Alex Hormozi - Trilogy "Secrets" book by Russell Brunson - Hooked: How to build habit-forming products by Nir Eyal - Scientific Advertising (a classic) by Claude Hopkins - Hacking growth by Sean Ellis What should I add to that list?

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    Cashvertising online by Drew Whitman
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    @rayan_zeggari amazing right? My mentor suggested it
    Immersive Translate Bilingual Video
    Consider adding "Influence: The Psychology of Persuasion" by Robert Cialdini to your list, Rayan; it's a seminal work on understanding what drives people to say "yes," which is invaluable in marketing. "This Is Marketing" by Seth Godin is also a must-read for its modern and ethical approach to marketing in today's world.
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    Roland Marlow
    In the middle of reading The Copywriter's Handbook by Robert Bly and it's awesome.
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