Do LinkedIn ‘cold’ messages actually work for landing jobs or clients?

When your message and timing is relevant, any channel will work. LinkedIn is no exception, it always works better when you are already connected and your contact has some idea of what you do and how expert you are (c.f. @byalexai relevant post below). I have done it in the past.

I think a lot of factors matter: the level of your personal account, your message, your product. So for some it will work great, but for others it won't.

I always ask myself, would I reply to this? If the answer’s yes, I send it.

If you have the authority - yes If you don't have the authority - no Focus on building your brand

If you do it properly and authentically it works.

Definitely, cold messages on LinkedIn can work if they are well-targeted and provide value. The key is to do your research, personalize the message, and focus on how you can help them rather than just asking for a job. Building some prior familiarity by engaging with their content also helps. It takes more effort than blasting generic messages, but the results can be worth it. I've gotten consulting gigs and interviews this way.

If you focus on building connections rather than leading with the need to find a way to do business with the people, it can definitely work.

Not really but sometimes Yes.

Its not easy but if you are consistent, you may land on job or get connected with clients.

Yes you have find potential client from Linkedln. My agency also get clients through it

Smart City Canal Road in Lahore is a visionary urban development aimed at enhancing the quality of life through innovative technologies and sustainable practices. This project integrates smart infrastructure, including intelligent traffic management, eco-friendly public transport, and energy-efficient utilities. Designed to foster community engagement, it features green spaces and recreational areas, promoting a balanced lifestyle. The development focuses on connectivity, offering seamless access to key areas while prioritizing safety and environmental sustainability, making it a model for future urban living in Pakistan. For more information, visit Smart City Canal Road Lahore.