Tips for Building Hype Around a Product Pre-Launch?

Question

So, I’m working on building up some buzz for my product before we go live. I’ve heard about early access, teasers, and all that, but I’m wondering what’s really worked for people here. If you’ve launched something and managed to create some serious anticipation ahead of time, what did you do? And if there’s anything you’d avoid next time, I’d love to hear about that too!

Pooja Jayasri · Accepted Answer

This is how I build pre-launch hype for my products:

1. Social media - Post teasers, sneak peaks, countdowns.
2. Strike discussions around your product- on Product hunt, Reddit, Twitter, LinkedIn
3. Word of mouth
4. Share it with friends and your network, and get them to try it out. (underrated!).
5. Build a strong network on LinkedIn and Twitter.

Tegan Bradleys · Answer

Make your audience feel like they're part of an exclusive club. Offer limited pre-orders and special discounts

Monty Parin · Answer

Use as much platform as you can, properly engage with your audience

Robert K Simpson · Answer

Share your product on different platform like insta, twitter, facebook

Answer

Go fishing with everyone person you know and you might know. A month in hand is good to have, an extensive outbound front.

Timothy Bramlett · Answer

I think it's going to be difficult to do this without already having an audience built up.

Simon🍋 · Answer

Product Hunt has a cool feature called "Coming Soon." People join the waitlist and get notified once you launch. Being active in the community and participating in discussions is a great way to have people join the waitlist :)

Answer

If possible you can offer a demo to cutomer or samples of your products

Kenda Thomas · Answer

You should create a sense of anticipation and excitement by the use of countdown timer, teasers and sneak peaks

Gleen Parker · Answer

I will suggest to offer free trial to get honest feedback

Answer

Do SMM & give freemium version to user to get feedback

Jerry Twin · Answer

Engage with your audience on social media to build trust and rapport with your potential customers.

Melvin Pitts · Answer

Make a compelling narrative around your product, explaining how it solves a problem or fulfills a desire. People are more likely to be excited about a product that has a story behind it.

Paige Marie · Answer

@arindam_vaidya Completely agree! Do you have any tips on how I could bring this up with my network? Would it make sense to start with LinkedIn outreach?

Tips for Building Hype Around a Product Pre-Launch?

Replies