Why do Most SaaS Startups Fail and How to Prevent It?

due to poor marketing strategy.

It's always tough to see SaaS startups struggle, but there are a few common reasons why they fail. One big factor is often the lack of market need - sometimes a product just doesn't solve a problem that enough people have. Another issue can be poor user experience or not enough differentiation from competitors.

I was just thinking of writing something about the problems encountered on the way to creating a project. Fear. Fear of failure, fear of the unknown, fear of starting something new. I think I'm not the only one. I had a lot of ideas that R.I.P in my head. As you write in the comments: marketing, market research, and so on. Many people, like me, stops the development of a product before it has even begun to develop it - they stop at that very stage of marketing, encounter pitfalls (related to marketing, not the product) and this stops them. For myself, I decided that I will take my project to the end, no matter what it cost me. Funding has long since exceeded reasonable limits, but I can’t turn back. Yes, I made a lot of mistakes at the very beginning, when I didn’t carry out market research and didn’t find out the user reaction, but I’m sure that if I had done all this, I would have stopped at this stage without starting to create the product.

I think it's due to poor marketing and especially the irresponsibility of superiors and employees.

Bad Ideas, Bad Marketing

Manage Customer Acquisition Costs (CAC): Prioritize acquiring customers at a cost that is sustainable for your business. Use data and analytics to track your CAC and identify areas where you can improve efficiency.

In my opinion it is the lack of traction or product-market fit. If it takes too long to generate any traction and if it is a side project then it won't get continued attention from the founders.

Only value attracting users and not considering their real revenue

I think it's due to poor marketing and especially the irresponsibility of superiors and employees.

Building a product that doesn't solve a real problem for the target market. Remember： Conduct thorough market research before development. Continuously seek and incorporate customer feedback to ensure your product aligns with market needs.

Love this topic! As someone who weathered the storm of a failed SaaS venture, I can't stress enough how crucial adaptability is.

Starting a startup is already challenging, and doing so during an economic downturn and the SaaS/AI bubble makes it even more complicated: 1) With the abundance of resources available, anyone can build now. 2) Customers have too many choices, making it harder to stand out.