GoSquared has the most intuitive interface for an analytics platform. It is surprisingly a delight to look at! I have it open ALL the time keeping an eye on my site and app stats in real-time.
Been using GoSquared for almost 2 years now and Assistant was a delight when it popped into beta. We initially signed up for analytics, got hooked by live chat, and Assistant brings more customisable features to the lead capture and live chat solution that's already a force to be reckoned with. I wouldn't dream of switching to anything else.
Basically, GoSquared or go home.
The analytics alone are great - far easier to get an overall idea about your visitors compared to something like Google Analytics. In GoSquared your users are actual people, in Google Analytics they feel more like just a number.
Been a user for 3-4 years, love the product - love the team.
I live in GoSquared and simply couldn't nor wouldn't want to run my business any other way.
In the past, I'd always use Google's UTM campaign builder but after testing out GoSquared's UTM builder I'm not going to use it again. Using the tool saves me so much time.
It's surprising how few marketers and founders know the correct way to tag their URLs with UTM parameters -- so despite being such a critical part of measuring the success of a campaign, it's understandable that most people don't do it. This tool makes it easy for anyone by giving you context around each parameter, as well as examples so you can't mess up.
I've been using GoSquared with a couple of projects, and it has all the functionality I want for analytics + chat.
There is basically no learning curve to get set up, as everything is really intuitive.
I'm always surprised it's not mentioned more frequently as an alternative to Intercom/Drift.