The best A/B testing tools to use in 2024
What are A/B testing tools?
A/B Testing tools allow product teams to experiment with different versions of a product feature, webpage, or app to determine which variation performs better based on real user data. These tools split traffic between two or more versions (the "A" and "B") and track metrics like conversion rates, engagement, or other key performance indicators. By running controlled experiments, teams can make data-driven decisions, optimize user experiences, and improve overall product performance without relying on assumptions or guesswork.
PostHog
—The open source product OS
- Overview
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Open-source product analytics, session recording, feature flagging and A/B testing that you can self-host. Everything engineers need to build better products.
GrowthBook
—The open-source LaunchDarkly alternative
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GrowthBook is an open source feature flagging and experimentation platform. Safely release features to production and measure the impact on your key metrics.
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Upflowy is a drag and drop no code tool to build and optimize web experiences. Easily A/B test signup flows, sales lead funnels, customer on-boarding and more. Upflowy gives you everything you need to build a story worth engaging with in only a few clicks.
Taplytics
—Upgrade your digital platforms- Overview
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Taplytics is the mobile A/B testing, push notification and analytics platform.
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Statsig is the leading product experimentation platform that helps businesses use data to ship fast and build better products. Companies like OpenAI, Notion, Brex, and Eventbrite use Statsig to manage feature rollouts, automate experiments, and make decisions based on performance metrics. Founded in 2021 by former Facebook engineers, Statsig supports thousands of experiments impacting over a billion end users globally.
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Try our no-code, fast, flicker-free A/B Testing & Website Personalization platform built for marketers. Easy and effective to showcase the best pitch for each visitor without code changes. Increase conversions on your website with personalized, goal-oriented, and dynamic messages.
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Optimize digital experiences & maximize conversions. VWO Product Suite includes: 1. VWO A/B Testing for Websites (Desktop, Tablet & Mobile), Mobile Apps (Android, iOS, etc) and Back-end (Multiple Stacks). 2. VWO Insights (User Behavior Insights) via HeatMaps, ClickMaps, ClickArea, Scroll Map 3. VWO Personalize (For Digital Marketers) 4. VWO Web Roll-outs (For SaaS Products) and much more.
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LaunchDarkly provides fast, scalable feature flag & toggle management (feature management) for the modern enterprise. Increase your deployment velocity, software reliability, and release confidence with the developer’s choice for feature management.
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ThumbnailTest.com lets you A/B test YouTube thumbnails & titles hourly or daily to find out which one got the most clicks. Test any number of thumbnails or titles, for as long as you'd like. Or, just set a backup thumbnail in case your first thumbnail flops.
